When using pizza menus to advertise your business, there are certain 'tricks from the trade' that may actually enable you to significantly boost the average ticket size. In business, we all know this practice as 'upselling'. Pizza menus can do the job for you personally with little effort if they are designed in a method as to perform the upselling to suit your needs for you! Here are proven techniques that increase ticket sizes when properly used on your own pizza menus.
Strategically Placed High Profit Items
One from the things you will notice is that most menus display their high profit pieces of a place of prominence for the menu. There is actually a science behind this technique in that we read from left to right and top to bottom. Most high profit items like appetizers and/or high profit dishes are strategically located in the upper left hand corner with the menu. This is because we've been trained to read from your upper left hand corner, across and then down. The first place that patron can look is up and to the left. Someone who simply wants a pizza will spot those high profit items, guaranteed!
Mouth Watering Images
Now that they've spotted those delectable appetizers, tempt them even further with photos of a few of one's high profit dishes which might be hard to resist. That customer could have set out to buy an $8 pizza and end up with a $12.95 Tour of Italy. Use crisp, clear, full color photos of your respective best selling, high profit dishes and place them in near proximity to the people appetizers or at the pizza portion in the menu. Mouth watering dishes scream to become eaten and frequently tempt customers far from ordinary, lower priced pizzas. (Of course your pizzas aren't ordinary, when upselling it's OK to paint them in this light!)
Use Discounts and Coupons to Increase Sales?
It's almost unbelievable, but discounts and coupons on your own pizza menu can certainly increase your average ticket size considerably. Why do you think all those big pizza chains have 'family deals' and 'sports night specials' on their menus? Quite obviously because they sell! If someone will probably buy one pizza, but hedging whether would actually need one or two, those 'bargains' may indeed push them over the edge. In their eyes, while they are paying more, they are also saving more too! Coupons and discounts are one with the most effective strategies to upselling when put into your pizza menu.
Utilizing some (or all!) these proven techniques on the pizza menus to upsell can net a considerably higher profit. They have all been used successfully to increase average ticket sizes that could generate an extra $4 to $6, or even more, per ticket! Take the time to analyze some in the menus which can be being used from the big chains, and you'll see these advertising models employed. You may even spot others you might 'borrow' to use on the pizza menus to help you enhance your average ticket by upselling. Let the menu perform selling, which frees your staff to make the pizzas and run the register!
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